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In the beginning, target marketing is difficult and new business owners don't want to do it. However, targeting your marketing efforts is the best thing you can do for your business, and the sooner the better! Learn why in this article.Published:20-Nov-2012
With more women opting for business-ownership, men can no longer consider themselves the "experts" in this vocation. In addition, it's something that should not require the use of gender selection in order to determine abilities, but should be based solely on skills.Published:23-Oct-2012
Are you ambushing unsuspecting prospects with your pitch? This is a big mistake! Learn if this is you and what can be done about it!Published:20-Sep-2012
More women are leaving the corporate world to become entrepreneurs. According to the Center for Women's Business Research, the number of majority women-owned businesses increased 42% between 1997 and 2006. For the past two decades, majority women-owned firms have continued to grow at around two times the rate of all firms.Published:27-Jun-2012
Does your 30 second introduction make you money? After hearing it, do people come to you asking for more information? If you are not sure, or if you already know you need help, read on!Published:31-May-2011
It is estimated that the number of firms owned by women has grown about double the rate of all other firms in the past ten years. Marjorie Alfus, chairperson for Women’s Business Research said, “Women business owners are significant players in the nation’s economy and their momentum shows no signs of slowing down”.Published:22-Feb-2011