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Writing Technical Content for Consumers: The Mom Test

When writing very technical or complicated information for a lay audience, such as writing about medical products for prospective patients, it's a good idea to subject the material to the "mom test." Although it may sound silly to use your mom (or other willing relative) as your free focus group, we have had great success and gotten lots of good ideas from "the mom test."

Published:19-Jul-2012

Branding Product Literature and Packaging

Many companies rush into branding assuming it is an exercise for promotional literature, advertising, and invitations. It may be far more important to your business to brand your packaging and technical literature for the simple reason that it is the zone where your company connects most directly with your customer.

Published: 2-Jul-2012