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A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
As a business owner, one of the most important business decisions you'll make is choosing the design of your logo. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.
Published:14-Jan-2012The Great Fear of Niching... and Why You Need to Get Over It!
Instead of trying to be everything to everyone, I recommend that you try niching your services. It will help your clients to focus on and identify the services that you offer, and it will help you to develop deep expertise in a single area... and niching will help you to raise your rates and create a profitable business.
Published: 5-Dec-2011How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market.
Published: 7-Nov-2011Who Am I Now?
Typically, at the start of a new year, many of us feel the urge to set new goals. The slate feels as if it has been wiped clean with the sweep of the clock into a new year, and we are inspired to imagine we can accomplish great things.
Published: 2-Dec-2009Seven Critical Mistakes Women Business Owners Make
Eighty-five percent (85%) of all new businesses fail within the first 5 years. Why? Because most entrepreneurs fail to plan, focus, delegate, and create systems. As a result, they suffer from overwhelm, fatigue, burn out, and lack of sustainable income. Learn the top mistakes women business owners make, solutions to fix them, and the seven success habits that set apart successful businesses.
Published: 2-Dec-2009Know Your Target Market For A Profitable Online Business
Why it is important to know your online business' target market and tips for how you can reach them in order to build a profitable online business.
Published: 3-Jul-2009