Peerfear.orgFear for no peers!
Peerfear Free Articles
When writing very technical or complicated information for a lay audience, such as writing about medical products for prospective patients, it's a good idea to subject the material to the "mom test." Although it may sound silly to use your mom (or other willing relative) as your free focus group, we have had great success and gotten lots of good ideas from "the mom test."Published:19-Jul-2012