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All About Visual Vocabulary and how it can help your small business
Think of your logo as the "superhero" of your brand, and the Visual Vocabulary elements as its "sidekicks"; in many design applications and finished materials, your logo won't appear by itself. It will have the help of all of these Visual Vocabulary elements to accomplish its job of communicating and connecting with your target market.
Published:18-May-2012The Building Blocks of Visual Vocabulary: Consistency
Your Visual Vocabulary consists of the secondary design elements that are used in conjunction with your logo to form your brand identity. Your Visual Vocabulary is composed of the graphics, font styles, colors, and even the type of paper you choose. Once you have determined the elements to use in your Visual Vocabulary, it is important to use those elements consistently throughout all of your marketing materials.
Published:12-Feb-2012Digital Printing vs. Press Printing—A Comparison Guide
When it comes time to print your brand identity materials, there's one overarching question for you to consider—whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
Published: 3-Feb-2012A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
As a business owner, one of the most important business decisions you'll make is choosing the design of your logo. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.
Published:14-Jan-2012How to Start a Home Printing Business
Explains the fundamentals of starting your own printing business including the types of printing and tips on how to get started.
Published:12-Oct-2006Graphic Design Training -- Enhancing Your Computer Graphic Design Skills
Graphic designers nowadays require not only creative abilities, but also some understanding of other graphic design-related areas such as computer graphic design.
Published: 9-Feb-2006