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De-mystifying Website Traffic Generation

Suggestions for inexpensive methods of website traffic generation

Internet. Business. Profit. To fully integrate all of these words into a successful equation, you will need another word. Traffic. Every article you will ever find regarding building a successful business will touch on the importance of generating website traffic. Traffic will form the backbone of your business. Always remember that. The day you stop generating traffic to your site is the day your business stops being profitable, and starts being a money pit. Yes, having a great product is important. And yes, having your company's internal organization well taken care of is important. But, these are just starting points. Generating high quality traffic, prospects who are interested in your products, information, and/or services, will ultimately determine your business's success or failure. If you already have a site, and think that you're getting all the traffic that you need, then it's time to reconsider. You are dead wrong, and are cheating your business. The internet sales arena is competitive. Only the strong survive. As a general rule of thumb, you should always be striving to be a step ahead of your competition. Increasing your traffic flow should have been done starting yesterday. Not later today, not tomorrow, not next week. Timing is essential, that's an old adage known to everyone. But with generating website traffic, you should always be on your toes. Be a day ahead of everyone else. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday. To assist you in generating more traffic for your site, here are some surefire methods you can utilize today to increase your websites traffic flow. 1) Write Articles that can lead traffic to your site... Submit articles to sites that contain the same subject topics as your website. If you sell car parts, write press releases and articles about cars and car parts. Attach your websites description and services, as well as your websites link. Don't get too wordy, however. Make it as short and sweet as possible. Just don't leave out any of the major highlights of your site. 2) Exchange or Trade Links with other sites... Link exchanging is probably one of the easiest methods of increasing traffic to your website, since each webmaster will benefit from the efforts of the other. When one site features another sites link, this site potentially fuels traffic to the reciprocating website. And vice versa. The efforts are typically doubly beneficial; since it would go without saying that both website owners are trying to generate more traffic to his/her own website. The more links traded with more sites, the more traffic should be expected. 3) Invest in proper advertising with search engines... Google's Adwords and Yahoo's Overture both provide advertising programs that are very popular and assure website traffic. The downside? This surefire way to increase visitors to your website will cost some money. The upside is that you can control your advertising budget. While some would shy away from spending money to increase traffic, it is imperative to do so, since pay per click is a proven method to generate high quality website traffic. Remember, you have to spend money to make money. Trust me, I know how hard it can be to fully embrace this concept. I hate spending money on things that I don't necessarily know will bring me the outcome I am seeking. But, the sooner you take the plunge, the better off you and your business will be Lots of webmasters are turning to pay per click advertising system and are enjoying the benefits of increased sales. Do not be left behind. Every penny is worth it, provided you are intelligent in setting up and monitoring your campaign. 4) Use proper keywords or keyword phrases for your sites content.... Search engines look for certain keywords that will show up in search results. By having the right keyword and/or keyword phrases on your site, you increase your chances of ranking high in search engine results, which in turn, will maximize your websites exposure. You can easily write your own content. Or, if you lacking the time, and have the money, you could hire someone to do it for you. 5) Join forums and online communities... Capture a market by showing your expertise and credibility. When you build a good foundation for your site, people will trust you and your site. In turn, these people will pass your information on to many other people. Traffic will certainly increase because you are establishing credibility in your particular area of expertise. The idea behind forums is simple: answer, comment, and ask. With forums, you can leave a link at the bottom of your messages. Don't post a blatant ad when you post on forums, however. It will just be deleted, and you will most certainly tarnish your reputation and the reputation of your website. Forums are wonderful, in my opinion, since you can always find quality information. People don't tend to give away secrets, but if you have a specific question about a program, software, etc, you can often get a good answer. Not to mention, you can get some exposure for yourself and your site out of it. 6) Offer newsletters... If many people know what you are about and your existence is shared with many others, you will find loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. Newsletters can be a tremendous amount of work, but, they can also be a valuable resource for you. Not to mention, if it's a solid newsletter, you can even make a few bucks by allowing others to advertise in it. 7) Use Viral Marketing... Viral marketing allows you to spread the word about your company and product without any costs (or very low costs, if there are any). This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article, basically anything you can think of. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. I personally use this method with short free e-books that I write, then give away. I also send daily motivational emails to my lists (for those who opt in, of course). These little messages are just a little inspirational message sent out every morning. There are no sales pitches associated with these email messages. Simple methods like this can mean big results.

Author:Tabitha Naylor Category:Advertising Published:24-May-2006 Tags: traffic, traffic generation, website traffic, online marketing, online advertising