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Client Sharing Promotes Profitability
The Beauty Profession can utilize tools used in other professions to advance their profitability. This article provides some of those tools they can implement easily.
How can the Beauty Profession improve its profitability? One great concept to improve profitability is to implement Client Sharing. Client Sharing will keep growing $$$ in your salon. The Beauty Profession consists of more than 1.7 million beauty and spa professionals in over 360,000 spas and salons across the US. As booth rental and commission shops alike look for ways to make their business more profitable, we turn to the value of good beauty and spa professionals working in your salon every day. Talented people bring business, retain business and most importantly can share business. Share business? What does that mean? Let me explain: If your team of talented beauty and spa professionals develops their clientele, they build relationships. Moms bring in sons and daughters, wives bring in husbands. Hair and color clients decide to have their nails done; facials are gifts from dad to mom on Mother's Day. Dad loves to have a massage once a month from the spa, shouldn't mom have one too? All this creates shared clients. If a client's main stylist leaves, will the client stick around for the other treatments? The key to success is two-fold. Keep and grow clients while you keep your talented professionals happy. The shared client concept will keep everyone in the money. So, utilizing a client management and automated scheduling system can be helpful. If your professionals all maintain in depth client profiles within their Client Keeper Software System, (www.cksystemz.com, ok, I admit I am partial to this particular solution because I created it just for beauty professionals), they now have the ability to share that profile with others in the shop as well as receive additional clients from other professional in return. This give and take will keep all their schedules booked and money in the hands of the professional and the salon. If your shop is busy all the time its easier to provide those little extras that are expected in a really attractive salon and spa. If you stations are empty, your team will go elsewhere and so will the clients. I have never seen a customer return to a shop for the cappuccino, if they love the way their hair was highlighted and that person is now working down the street. If each of your beauty and spa professionals maintained their client database on their personal Client Keeper Software System, they will have easy access to email lists for advertising shared client services. They can run specials; "$10.00 off your first set of nails with your next hair appointment!" Client Keeper can send this advertisement at no cost to your professionals, just auto- email those in your database with that snapshot of your calendar and they will make the appointments roll in! Shared email lists can begin to create relationships for additional services. As a salon owner you can even offer specials on your sale products via advertising by your professionals to each of their clients in their own database. A great reason for another appointment or just a stop by to pick up their favorite leave in conditioner, nails polish line or skin care product! Working together for success is the key. They are your salon team, lead them to more $$$ financial success than every before!