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Headlines that work â€“ 2 classics you can use
Whatever your business is… someone… somewhere… has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn’t.
Much of your success in marketing and advertising will be determined by the formulas you use. Proven templates that can be used to generate leads, follow up with those leads, convert those leads into paying clients, and ultimately to repeat clients. Whatever your business is… someone… somewhere… has found THE formula for massive success. Chances are good they understood the principles of direct marketing and used that to determine what worked or didn't. From there, they kept working with what did work – constantly trying to improve the results – ultimately ending up with the perfect lead generator – the perfect lead converter – and the perfect sales machine they can run anytime they need money in the bank. THAT is why I love about this type of marketing. There is no guess work! It is ALL about testing to find what works – then using that as long as it keeps working. Versus guessing – which is what all non-measurable marketing does. Ask "did it work?" – and you will have no choice but to give answers like "we seemed busy" or "there were orders in today – not sure where they came from but there were orders – could be the same # as usual – not sure". I prefer the measurable kind – thank you very much! Here are a couple proven headline formulas you can use that still work in 2007. "Quick Relief for Tired Eyes" A classic headline that still works. Why? We are time deprived and tired! We want quick relief to a multitude of issues. And we are tired of going at 120% 365 days a year – show me SOME relief and I am yours. Easily modified for almost any business: "Quick relief for cash flow problems" "Quick relief for lower back pain" "Quick relief for the blank page blues" "Quick relief for stubborn teenager problems" Quick relief for __(insert your prospects biggest concern you help with here) In other words, give them an answer to "Why should I bother reading this? What's in it for me?" Another classic that you can easily modify: "When Doctors 'Feel Rotten' This Is What They Do" This can be used to either zone in on your exact target market – or to provide credibility that the experts use your product or service too. Thing about it – if you are a doctor – you would read this. Or, if you were sick and tired of feeling sick and tired – you would want to know if the doctors are telling you everything about getting rid of your illness. We all think that there are secrets out there not being shared (which there typically are) – give people a reason to believe you know the secret – or you are the secret – and you have a winner. "When accountants owe too much tax, here is how they lower them" "When chiropractors feel crippling lower back pain, here is the quick relief thing they do" "When multi-millionaire entrepreneurs lose it all – here is how they start over and make it all back quickly" Do you see the flexibility here? Try out a few for yourself – and see what kind of leads or sales you make. Try combining the two for a 1-2 knockout punch. Try all kinds of combinations and see which ones work best and fastest for you.