Peerfear.org
Fear for no peers!Are you dramatically different?
How you can create a dramatic difference in your business and why this should be considered your first priority.
One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.
One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.
It doesn't sound easy at first.
Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?
Few and far between.
In fact, it appears to me that most business owners lose all sense of creativity when they start their business.
The typical process they go through?
Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.
Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Category:Business Published:26-Jan-2012